The Monty Python “Spam” sketch makes us laugh, but business emails filtered as spam do not. Your business wants to reach its prospects and customers. This article shares tips to help you ensure customers get your messages.
Mail or internet service providers (ISPs) use algorithms, custom configurations, and/or machine learning to filter emails, and this keeps your employee’s inbox free from unwanted emails. The filters also aim to stop emails with ill intent (e.g. viruses, phishing, or ransomware).
Yet, as filters get smarter and stronger to ward off cyberattack, you need to do more. Ensure your emails get through to the intended audience with these strategies.
#1 Get permission from recipients
In some countries, if your recipients didn’t ask or agree to hear from you, and the email is of a commercial nature, the email you’re sending is spam. That’s why buying a bulk email list hurts your sender reputation. You don’t want your business associated with spam.
#2 Avoid spam trigger words
Content filters are set to be sensitive to words that typically indicate a spammer’s efforts. These include:
#3 Don’t rely on an image
An email which uses only an image will trigger a content filter. Even if you have an image in your email, you should always have something to say about it as well.
You’ll also want to avoid ALL CAPS and overusing exclamation points, too.
#4 Drive engagement
Mail providers and ISPs are able to track how people receive your emails and whether they react positively. If they immediately delete the email without even looking at it, you could be labeled as spam. If they open the email, click on a link, respond or send it on to someone else, that’s positive engagement. This improves your sender reputation, which improves your chances of reaching recipients.
#5 Work with a reputable internet service provider
Your business may be sending from a shared IP address. If someone else has been sending spam from that address, you will be a suspect, too, at least by those who filter based on IP. This is particularly painful, as you’re suffering as a result of someone else’s bad deeds.
If you are sending mass marketing emails, use an email marketing platform such as Mailchimp or ActiveCampaign. These platforms manage their own sender reputation.
#6 Always include a way to unsubscribe, plus your contact information
When mailing a list, provide updated and valid contact information for your company. Also, make sure you offer a clear opportunity to unsubscribe. If you don’t, you risk noncompliance with regulations against unsolicited marketing.
#7 Pace yourself
Sending too many emails at once will prompt filter scrutiny. That’s why many marketers take a “drip campaign” approach. Instead of sending hundreds of emails at once, you schedule a staggered send.
Stay in touch successfully
The success of your email marketing and day-to-day communications relies on your getting through spam filters. It can help to ask new subscribers to whitelist you. That means they’ll add your “From” address to their contact list. This tells the service provider that they asked for this communication.
Monitoring your deliverability is one of the best ways to stay in touch successfully. Make it easier on your team by partnering with a managed service provider to help avoid spam folders. Call us now at 570-243-9205
Throw a stone and you are bound to hit an I.T. Company that uses automation tools to provide support these days. You will find an equal amount telling you how special their tools are.
Underdog uses similar tools as our competitors but we find them less interesting and more importantly so do you!
Those tools are just a means to performing mundane automated tasks that require very little human interaction. We Add:
Level of Security that protects our clients from threats both online and offline
Add in a layer of Human Intervention – for the times when automation fails and stuff happens
Combine with best practices and industry standards. This allows us to advise, steer and adopt new technology.
By doing so, it allows us to help you reduce risk, stay productive and increase profits. That is the value Underdog brings to your business.
We found it very easy to work with Underdog. He gave a very clear and professional quote, he has been promptly responsive in all communications, and the network is working great. I feel very good about using his company for any future IT needs for our business.
Pam Watkins, Forks Bistro
Barton Heights had a very successful computer upgrade due to Underdog. I met with him 2-3 months before the project and he gave us an estimate of the entire upgrade process involving 31 computers and a server. He advised us and placed the order. He also worked with us and ended up revising the estimate twice to completely satisfy our computer upgrade needs. He added true value to his service as he was willing to perform the upgrade in the evening when we were closed to minimize our down time as we are a paperless business and rely 100% on our computers. Carmine stepped up and took care of those problems as well, even though that was not his responsibility. He always responds quickly to any issue that occurs. I would highly recommend him to anyone!
Dr. Jeremy Wentz., Barton Heights Veterinary Hospital
I HAVE WORKED WITH CARMINE FOR MANY YEARS. HE HAS DONE EVERYTHING FROM NETWORK SERVER INSTALLATION TO PROGRAM TROUBLESHOOTING. HIS QUALITY OF WORK AND KNOWLEDGE ARE OUTSTANDING. YOU CAN ALWAYS COUNT ON Underdog TO WORK HARD FOR YOU.
Tim Stump, Shawnee Mountain Ski Area
Underdog makes you feel that you are his first concern if you have a Server down or you have a small printing question. We have been with Carmine for 16 years and have only received quality service.
Dee McConnel, Straub Metal International
Thank you Underdog. Will recommend you from the rooftops.
Law Office of Maria T. Candelaria, Maria Candelaria
12 years in business and I have been there and done that with other IT / Computer biz, and finally found one that listens, asks questions, and comes up with a plan.
If you are having issues or just want to see if there are options for and avenues of improvement for your computer / networking needs, checkout Underdog Computer and Network Support LLC.
There are some others that are good, but I cannot express the difference enough – they actually get it! Every business IS different with different needs and processes, and they take the time to find what is best for you instead of what they think is best for you!
Thank you, Carmine J. Corridore, for allowing me to have a stress free vacation this year! I look forward to working with you in the near future for some serious upgrades!
Carollee Streeter Kidd, CLK Transcription
“Underdog Computer and Network Support are amazing. They go over and above to help the small business owner Thank you Carmine for all you do”
Jennifer Narkavich, My Girl Managed Services - Marketing Consultant
Underdog Came out to install our Phone System. They made a complicated process easy. Brian Davis, Full Circle Removal.
Brian Davis, Full Circle Removal
We have used Underdog Computer and Networking for business and personal use. We have found them easy to schedule an appointment, very responsive, professional, and quick to isolate the problem and/or identify our real need. We highly recommend Underdog.
Denise Flietman, Spread Eagle Realty
Jill Reeder, Pearl S Buck International
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