Holiday shopping will have a new look this year. Many retailers are closing their brick-and-mortar doors for Black Friday, and the big “doorbuster” sales are moving online. With the busiest shopping period of the year going virtual, there’s going to be greater load on the business IT.

If your business wants to be part of Black Friday and Cyber Monday sales, prepare for a sudden surge in traffic volume. If your technology can’t handle the traffic, you’re going to lose revenue. A crashed system could be catastrophic for your bottom line, plus, it’ll hurt brand reputation and customer satisfaction long term.

Consider these strategies to get ready for the online crush of shoppers.

#1 Migrate to the Cloud

Your current server may do the job on a regular given day, but is it going to be able to handle 100 times the activity in a single day? You need the ability to quickly scale up as needed. That’s one of the great advantages of cloud services.

It’s difficult to predict your growth rates and seasonal demand shifts; however, using cloud services helps with increased demand for applications, storage capacity, or bandwidth. Your business doesn’t want to waste money on technology infrastructure it doesn’t need. Instead, partner with a cloud provider to add the resources required on a temporary basis. Scaling up in the cloud can take only minutes!

#2 Take a Stress Test

You may think your business is ready for an onslaught, but it’s better to be safe than sorry. Run stress tests on your site and systems to ensure you’re fully equipped. Even big-name retailers have suffered Black Friday outages.

In advance of the peak shopping period, test performance in areas such as:

  • latency;
  • error rates;
  • number of time-outs;
  • length of response time;
  • availability.

Performing OK may not be enough to match the need of holiday sales. Based on the Salesforce findings above, it’s safe to say you could be facing 15–35% increased traffic.

#3 Optimize Your Site and Services Beforehand

In e-commerce, every second, even millisecond, counts. There are several things you can do in advance to make sure you’re putting your best e-foot forward:

  • Make sure that every page of your site and all your images are rendering quickly.
  • Identify where you are seeing shopping cart abandonment, and do what you can now to stem that drop off.
  • Revise site navigation to ensure it is as simple as possible for shoppers.
  • Allow users to buy without registering and to use as many different payment options as possible.
  • Remove unnecessary forms, sidebars, headers, and footers.
  • Make your site as mobile friendly as you can.

You also want to be sure that your order and inventory systems are in sync. Promoting Black Friday items and then selling out will sour customer experience.

#4 Prepare Your Troops, Too

Along with readying your technology, prep your people, too. Need more hands-on deck to handle order fulfillment and customer service? Get on that hiring and training now. Having IT support on call can help respond to any unexpected issues.

Need IT support preparing for the e-commerce influx? Our technology experts can prepare your business for more traffic and transactions. Contact us today at 570-243-9205!

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We found it very easy to work with Underdog. He gave a very clear and professional quote, he has been promptly responsive in all communications, and the network is working great. I feel very good about using his company for any future IT needs for our business.
Pam Watkins, Forks Bistro
Barton Heights had a very successful computer upgrade due to Underdog.  I met with him 2-3 months before the project and he gave us an estimate of the entire upgrade process involving 31 computers and a server.  He advised us and placed the order.  He also worked with us and ended up revising the estimate twice to completely satisfy our computer upgrade needs.  He added true value to his service as he was willing to perform the upgrade in the evening when we were closed to minimize our down time as we are a paperless business and rely 100% on our computers.  Carmine stepped up and took care of those problems as well, even though that was not his responsibility.  He always responds quickly to any issue that occurs.  I would highly recommend him to anyone!
Dr. Jeremy Wentz., Barton Heights Veterinary Hospital

I HAVE WORKED WITH CARMINE FOR MANY YEARS.  HE HAS DONE EVERYTHING FROM NETWORK SERVER INSTALLATION TO PROGRAM TROUBLESHOOTING.  HIS QUALITY OF WORK AND KNOWLEDGE ARE OUTSTANDING.   YOU CAN ALWAYS COUNT ON Underdog TO WORK HARD FOR YOU.

Tim Stump, Shawnee Mountain Ski Area
Underdog makes you feel that you are his first concern if you have a Server down or you have a small printing question.  We have been with Carmine for 16 years and have only received quality service.
Dee McConnel, Straub Metal International
Thank you Underdog.  Will recommend you from the rooftops.
Law Office of Maria T. Candelaria, Maria Candelaria

12 years in business and I have been there and done that with other IT / Computer biz, and finally found one that listens, asks questions, and comes up with a plan.

If you are having issues or just want to see if there are options for and avenues of improvement for your computer / networking needs, checkout Underdog Computer and Network Support LLC.

There are some others that are good, but I cannot express the difference enough - they actually get it! Every business IS different with different needs and processes, and they take the time to find what is best for you instead of what they think is best for you!

Thank you, Carmine J. Corridore, for allowing me to have a stress free vacation this year! I look forward to working with you in the near future for some serious upgrades!

Carollee Streeter Kidd, CLK Transcription

"Underdog Computer and Network Support are amazing. They go over and above to help the small business owner Thank you Carmine for all you do"

Jennifer Narkavich, My Girl Managed Services - Marketing Consultant

Underdog Came out to install our Phone System. They made a complicated process easy. Brian Davis, Full Circle Removal.

Brian Davis, Full Circle Removal

We have used Underdog Computer and Networking for business and personal use.  We have found them easy to schedule an appointment, very responsive, professional, and quick to isolate the problem and/or identify our real need.  We highly recommend Underdog.

Denise Flietman, Spread Eagle Realty

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