For many of us, 2021 can’t come soon enough, and we’re hoping next year will be a better one. One way to get the best start in the new year? Take the time now to review business technology. There are several areas that you might improve to support 2021 success.
First, look at your website. In this digital age, your business website is your calling card to the world. It is where your prospects and customers will go to learn more and buy your product or service. Yet many business websites are at least a few years old. That won’t do these days. Whether you’re a B2B or B2C, your buyers are making a decision about your brand based on your website. If your website looks a decade old, they’re going to doubt you’re on top of your game.
When reviewing your website, priorities should be:
ease of site navigation – people have a low tolerance searching for information online;
mobile responsiveness – depending on industry, more than 60% of website visits are from mobile devices;
call to action – you’re making it clear what you want people to do on your site;
visual appeal – if it doesn’t look good, your credibility will be damaged;
search engine optimization – are you doing all you can to get people to your site?
security – customers care more and more about data security and privacy.
Updates in the Office Environment
Of course, there are still people who will pick up a phone and call a business. Traditional phone systems are the reliable business workhorse. But settling for a plain old phone system could mean you’re missing out on a lot. Modern digital phone systems offer you access to a wide range of useful features. With a voice over Internet protocol (VoIP) phone system, businesses of any size can get enterprise-level features. These include:
interactive voice response (IVR) systems (e.g. “Press 1 to speak to sales, 2 to speak to tech support … etc.”;
call queuing that helps distribute incoming calls to the right party;
call recording that helps you track compliance, and provides training and sales script intel;
local phone numbers, free in-network calling, and consistent international-rate plans.
Also in the office, there may still be employees signing in to desktop workstations running Windows 7. This operating system reached “end of life” on January 14, 2020. That means Microsoft is no longer updating the software. Hackers know that, too, so sticking with the old system could make you vulnerable to cyberattack.
COVID-19 prompted businesses that might have been putting off cloud migration to move up their timetable, but some use virtual private networks or other remote access to enable work from home. It doesn’t look like we’ll be back in the office full-time, full-force at the outset of 2021, so this is also a good time to revisit the idea of cloud computing.
Making Your Business Secure in 2021
Start the new year off right with a resolution to make your business IT more secure. This could mean embracing two-factor authentication as an upgrade to password-only authentication.
Encourage employees to change their passwords. Most people have dozens of online accounts but only two or three unique passwords. So, it’s a good idea to require your people to update their passwords regularly. That way, if a site such as LinkedIn suffers a data breach, you aren’t vulnerable because of an employee’s duplicated password.
End-of-year downtime provides an opportunity to review any long-standing IT problems. Evaluate how much time or productivity was lost in 2020 while troubleshooting IT. It’s also a good idea to proactively plan your backup strategy and set up for disaster recovery. That way, if the worst does happen in 2021, you’re ready.
Keep your business secure and up to date with the help of a managed service provider. We’ll make sure you’ve got the best technology for your needs. We manage and monitor your IT tools, too. You stick to what you do best, and our experts will focus on your IT. Contact us today at 570-243-9205
We found it very easy to work with Underdog. He gave a very clear and professional quote, he has been promptly responsive in all communications, and the network is working great. I feel very good about using his company for any future IT needs for our business.
Pam Watkins, Forks Bistro
Barton Heights had a very successful computer upgrade due to Underdog. I met with him 2-3 months before the project and he gave us an estimate of the entire upgrade process involving 31 computers and a server. He advised us and placed the order. He also worked with us and ended up revising the estimate twice to completely satisfy our computer upgrade needs. He added true value to his service as he was willing to perform the upgrade in the evening when we were closed to minimize our down time as we are a paperless business and rely 100% on our computers. Carmine stepped up and took care of those problems as well, even though that was not his responsibility. He always responds quickly to any issue that occurs. I would highly recommend him to anyone!
Dr. Jeremy Wentz., Barton Heights Veterinary Hospital
I HAVE WORKED WITH CARMINE FOR MANY YEARS. HE HAS DONE EVERYTHING FROM NETWORK SERVER INSTALLATION TO PROGRAM TROUBLESHOOTING. HIS QUALITY OF WORK AND KNOWLEDGE ARE OUTSTANDING. YOU CAN ALWAYS COUNT ON Underdog TO WORK HARD FOR YOU.
Tim Stump, Shawnee Mountain Ski Area
Underdog makes you feel that you are his first concern if you have a Server down or you have a small printing question. We have been with Carmine for 16 years and have only received quality service.
Dee McConnel, Straub Metal International
Thank you Underdog. Will recommend you from the rooftops.
Law Office of Maria T. Candelaria, Maria Candelaria
12 years in business and I have been there and done that with other IT / Computer biz, and finally found one that listens, asks questions, and comes up with a plan.
If you are having issues or just want to see if there are options for and avenues of improvement for your computer / networking needs, checkout Underdog Computer and Network Support LLC.
There are some others that are good, but I cannot express the difference enough - they actually get it! Every business IS different with different needs and processes, and they take the time to find what is best for you instead of what they think is best for you!
Thank you, Carmine J. Corridore, for allowing me to have a stress free vacation this year! I look forward to working with you in the near future for some serious upgrades!
Carollee Streeter Kidd, CLK Transcription
"Underdog Computer and Network Support are amazing. They go over and above to help the small business owner Thank you Carmine for all you do"
Jennifer Narkavich, My Girl Managed Services - Marketing Consultant
Underdog Came out to install our Phone System. They made a complicated process easy. Brian Davis, Full Circle Removal.
Brian Davis, Full Circle Removal
We have used Underdog Computer and Networking for business and personal use. We have found them easy to schedule an appointment, very responsive, professional, and quick to isolate the problem and/or identify our real need. We highly recommend Underdog.