You may be a small business, but there’s no reason you have to think or act small. Today’s technology innovations offer small businesses all sorts of powerful tools that just a decade ago weren’t available or were only affordable to large firms. Technology can help small businesses think like big ones in all sorts of ways. Here are 7 ways small businesses should start thinking bigger.

  1. Embrace the Cloud
    There are numerous cloud-based technologies that can help your small business punch above its weight. By embracing the cloud, you can save money, improve your staff’s productivity, and expand or contract IT operations far easier than you could without the cloud.
  2. Improve Your Website
    Sometimes the difference between a successful small business and a failing one is as simple as the quality of their website. Your website is your digital storefront, but it’s also your digital billboard, white pages, classified ad, and more. If it looks terrible or doesn’t function well, you’re sending a poor message to your customers and prospective customers.
  3. Leverage Social
    Your business needs a social presence, even if it’s small. This is true of all small businesses, but the smaller your business, the more important grassroots tools like social become. Share content regularly (including photos and videos) and encourage your most loyal customers to do the same.
  4. Use CRM Software
    Customer resource management (CRM) software is the way big businesses keep in contact with customers in an organized fashion. CRM software isn’t limited to large firms, though. Affordable cloud-based options that work well with small business are availabl
  5. Big Data Isn’t Everything
    Big data helps big companies win, right? That’s what we’re always hearing, and there’s truth to it. That said, we’ve all seen plenty of examples of big data leading companies astray, like “targeted ads” that miss completely or hyper-local campaigns that come off as fake or out-of-touch.
  6. Plan to Plan
    You have a business plan in place, but as you grow, does your business plan grow with you? Your small business runs the risk of losing focus as it grows. Employees and leadership get so focused on daily tasks that they don’t keep their eyes on the overall plan. In other cases the overall plan becomes outdated and less applicable. Schedule time each year to review your business plan and goals, just like the big guys do.
  7. Don’t Go It Alone
    Lastly and most importantly, don’t go it alone as a small business. Your business is unique, set apart by some feature, product, or ethos that your competitors don’t have. Focus as much of your energy as possible on that thing, on your core competencies. As much as possible, divest yourself from other things.

One of those other things, for most businesses, is IT. Partnering with a managed service provider (MSP) to implement and support your IT infrastructure can save you money and increase productivity. You’ll also gain access to a deeper bench of IT professionals than you could afford to keep in house. If you’re ready to explore what we can do as your MSP, contact us today.

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